We hear a lot about online, when we do we think about Amazon taking over the world. Think again. There are many more touchpoints between your customers and your organisation that could enhance your customers’ digital experience. Examples include your complete online presence, gathering customer feedback, digital communications, marketing using simple video, providing resources and information online. Every time a customer interacts with your business is an opportunity to give them a better experience digitally.
This company had no online presence other than an outdated website.
A good website is at the core of a good digital marketing plan. This needs to be supported by an appropriate social marketing plan and a digital communications plan for current and prospective clients.
The 9 steps we followed were:
UNDERSTAND THE IMPORTANCE OF YOUR CUSTOMERS EXPERIENCE.